Ingxowa yokupakisha kulula ukuyiphatha kwaye ingasetyenziselwa ukugcina izinto. Izixhobo ezahlukeneyo zokwenza imveliso, ezifana nephepha lekraft, ikhadibhodi emhlophe, amalaphu angalukwanga, njl. Ngaba uyazi uhlobo oluthile lwengxowa?
1. Iingxowa zokupakisha ezithengiswayo
Iingxowa zokupakisha ezithengiswayo zenzelwe ngokusebenzisa umphezulu wokupakisha ukukhuthaza nokuphuhlisa iimveliso zazo. Olu hlobo lokupakisha lunemibala etyebileyo, kwaye umbhalo kunye neepateni zitsala amehlo kwaye zifana noyilo kuneebhegi zesandla eziqhelekileyo, ngaloo ndlela zitsala ingqalelo yabathengi kwaye zikhuthaza ukuthengiswa kwemveliso.
Kwimiboniso, unokubona olu hlobo lokupakisha rhoqo. Igama lenkampani, ilogo yenkampani, iimveliso eziphambili okanye ifilosofi yeshishini lenkampani ziprintwa kwiphakheji, ekhuthaza ngokungabonakaliyo umfanekiso wenkampani kunye nomfanekiso wemveliso, olingana ne-propaganda yeselula, enoluhlu olubanzi lokuhamba, ayinakuhlangabezana neemfuno zokulayisha kuphela, kodwa ikwanempembelelo entle yentengiso, ngoko ke yindlela ethandwayo yentengiso kubavelisi kunye nemisebenzi yezoqoqosho neyezorhwebo. Okukhona uyilo lolu hlobo lwengxowa yokupakisha luhlukile ngakumbi, kokukhona yenziwe ngobuchule obuphezulu, kokukhona impembelelo yentengiso iba ngcono.
2. Iingxowa zokuthenga
Olu hlobo lwengxowa yokupakisha luxhaphake kakhulu, lwenzelwe iivenkile ezinkulu, iivenkile ezinkulu kunye nezinye iindawo, ukuze kube lula kubathengi ukuthwala iimpahla zabathengi. Olu hlobo lwengxowa yokupakisha lwenziwe kakhulu ngezinto zeplastiki. Xa kuthelekiswa nezinye iingxowa, ulwakhiwo lwayo kunye nezinto zayo ziqinile kwaye zinokuthwala izinto ezininzi, kwaye ixabiso liphantsi. Ezinye iingxowa zokuthenga ziya kuprinta ulwazi lwemveliso okanye lwenkampani, olunokudlala indima ekukhuthazeni nasekubhengezeni.
3. Iingxowa zokupakisha izipho
Iingxowa zokupakisha izipho zenziwe ngendlela egqwesileyo, njengendima yeebhokisi ze-boutique, ezinokuthi ngokubanzi zinyuse ixabiso lezipho. Zihlala zininzi iintlobo zezinto zokwakha: iplastiki, iphepha, kunye nelaphu, kwaye ububanzi bokusetyenziswa bubanzi kakhulu. Ingxowa yokupakisha izipho entle inokuyilungisa ngcono izipho zakho. Ngeendlela zokuphila ezitshintsha rhoqo, abathengi banemfuno ephezulu nangakumbi yeengxowa zokupakisha izipho, kwaye ezo ngxowa zokupakisha izipho ziya zithandwa ngakumbi.
Iingxowa zokupakisha zahlulwe ngokwezinto ezisetyenziswayo
Kwishishini lokushicilela, izinto ezisetyenziswa kwiingxowa zokupakisha zihlala ziyiphepha eligqunyiweyo, iphepha elimhlophe, iphepha le-kraft, kunye nekhadibhodi emhlophe. Phakathi kwazo, iphepha eligqunyiweyo lelona lidumileyo ngenxa yokuba mhlophe kakhulu kwaye licwebezela, ukuprintwa kakuhle, kunye neziphumo ezilungileyo zentengiso emva kokuprinta. Ngokwesiqhelo, emva kokugubungela umphezulu wephepha eligqunyiweyo ngefilimu ekhanyayo okanye ifilimu engacwebezeliyo, alinazo nje kuphela imisebenzi yokumelana nokufuma kunye nokuqina, kodwa likwabonakala licocekile ngakumbi.
Ixesha lokuposa: Novemba-20-2020